A middle-aged mother from Oxford has been exposed by the world's leading Nazi-hunting organisation as a contestant in a 'Miss Hitler' beauty pageant.
Participants in the online contest, which aims to promote 'healthy Hitlerian competition', use pseudonyms to disguise their identities.
But the US-based Simon Wiesenthal Centre (SWC) has unmasked the UK entrant – who calls herself Miss Aryan Angel and is favourite to win – as 42-year-old Sarah Mountford, a member of the far-Right group Britain First.
The contest is hosted by Russia's popular VKontakte social media website, known as VK. It allows users to vote for their favourite female admirers of the Nazi leader, with this year's winner due to be announced on September 3.
Ms Mountford says in her personal statement on the competition site that she is a 'straight, white, pure-blood female with a longing to return to traditional ways. In accordance with nature. Blood and soil. Ancestors and honour. Our people matter.'
Before moving to Oxford two years ago, Ms Mountford, a mother of three, lived in flat in a trendy district of Brighton where she was born and raised.
She told the MoS last night: 'It was just a bit of fun, really, a spur of the moment thing. I didn't set out to upset anyone.
'It's not like I'll get a crown – its more of a poll. I'll try to get it taken down.
'My views aren't extreme, you hear the same at every bus stop.'
She added: 'He [Hitler] has been dead a long time. I didn't think of the impact his name still has.'
A page urging people to 'vote and support Miss Aryan Angel' features a scowling photo of Ms. Mountford amid Nazi imagery, including swastikas.
The SWC is a Jewish human rights organization named after Wiesenthal, the famed death-camp survivor who helped track down more than 1,000 Nazi war criminals, including Adolf Eichmann, a key architect of the Holocaust.
The SWC's director of global social action, Rabbi Abraham Cooper, said: 'This is part of an ongoing effort to whitewash the horrific crimes of Nazism, to rewrite history to legitimize a monster who plunged the world into the darkness and perpetrated a genocide that left six million Jews dead, including 1.5 million children.
'There should be zero tolerance for this outrageous campaign on any, and all, social media platforms.'
In the past, the social media page on VK promoting previous contests has been shut down following complaints, but the SWC said it has now become impossible to engage with its administrators.